Informatica’s authoritative annual reference books provide a holistic view of the most critical aspects of ICT
These authoritative guides act as professional reference handbooks that give a holistic view of industry segments and issues that range from communications technologies to sustainability in technology.
The various titles each are distributed to 10 000 qualified readers, chosen on the basis of their direct business interest in the issue covered.
There are currently five annuals in the range, including: Converging Communications, Effective e-Government, e-Business Handbook, and bytesize: The essential ICT survival guide for SME.
Informatica handbooks are a very specialised advertising medium, providing extended exposure to a precisely targeted market.
Frequency: Five titles per year
Editorial mission: A definitive annual guide
Readers’ value: Professional reference - high-quality, research-based guides that provide a holistic view and critical analysis of the state of the industry or an industry segment.
Audience: 10 000 qualified readers
